Explore selected resources covering diverse aspects of narrative work and find practical tools speaking to your specific narrative interests and needs.
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#GrowthOrLife Reframing Post-Growth Economics
by The Rules
2018
Available in English
One of the biggest challenges to unlocking post-capitalist imaginations is the pervasive idea that economic growth is an unmitigated good. This case study documents how The Rules set out to hack the logic of economic growth and the trendy notion of “green growth”, and to create a provocative meme to make it impossible to turn away from reality: that at this critical point in human existence, we must make a choice between #GrowthOrLife.
A Guide to Hope-based Communications
2019
Available in English, Spanish, Thai
The strategic communication manual is designed to help human rights advocates shift from fear-based messaging to a more empowering, solution-oriented narrative. Developed with Thomas Coombes, the guide outlines five key shifts: focusing on solutions rather than problems, emphasizing what we stand for instead of what we oppose, creating opportunities for action, highlighting everyday heroes, and reinforcing a sense of agency with the message “we’ve got this.” By rooting communication in shared values and a vision for a better future, the guide aims to inspire hope, counter cynicism, and reframe public discourse to favor human rights progress.
Be the Narrative – How changing the narrative could revolutionize what it means to do human rights
by Just Labs and The Narrative Space
2019
Available in English
The report focuses on a shift in the narrative of human rights work and how tactical, organisational, and field-wide changes are needed to get the new narrative right and thus, to revolutionize the meaning of human rights work. It highlights new narrative responses on populist strategies, namely culture as response to controversy, cooperation towards crisis, and the narrative of community towards conflict.
Changing Our Narrative about Narrative: The Infrastructure Required for Building Narrative Power
2020
Available in English
The article argues that building true narrative power requires more than storytelling—it demands a long-term investment in infrastructure that supports diverse voices, challenges dominant cultural norms, and reshapes societal values. Robinson critiques the progressive sector’s tendency to treat narrative as a short-term messaging tool rather than a strategic force for systemic change, urging a shift toward cultivating ecosystems that can sustain and amplify transformative narratives over time.
Conditions to Flourish: Understanding the Ecosystem for Narrative Power
2023
Available in English, Spanish, French, Portuguese
The report paints a picture of the ecosystem of actors who are working to build narrative power in movements, as well as of the movements themselves. The picture shows different groupings — or kinds of actors — within this ecosystem, the interconnections between them and what they need to succeed.
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