Explore selected resources covering diverse aspects of narrative work and find practical tools speaking to your specific narrative interests and needs.
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11 results
#GrowthOrLife Reframing Post-Growth Economics
by The Rules
2018
Available in English
One of the biggest challenges to unlocking post-capitalist imaginations is the pervasive idea that economic growth is an unmitigated good. This case study documents how The Rules set out to hack the logic of economic growth and the trendy notion of “green growth”, and to create a provocative meme to make it impossible to turn away from reality: that at this critical point in human existence, we must make a choice between #GrowthOrLife.
A Guide to Hope-based Communications
2019
Available in English, Spanish, Thai
The strategic communication manual is designed to help human rights advocates shift from fear-based messaging to a more empowering, solution-oriented narrative. Developed with Thomas Coombes, the guide outlines five key shifts: focusing on solutions rather than problems, emphasizing what we stand for instead of what we oppose, creating opportunities for action, highlighting everyday heroes, and reinforcing a sense of agency with the message “we’ve got this.” By rooting communication in shared values and a vision for a better future, the guide aims to inspire hope, counter cynicism, and reframe public discourse to favor human rights progress.
Connecting Climate Justice & Migrant Justice: A Guide to Countering Dangerous Narratives
2023
Available in English
This guide explores how climate-linked migration is often framed in harmful, dehumanizing ways that undermine both climate and migrant justice. It warns against narratives that portray migrants as threats to provoke urgency around climate action, arguing that such messaging reinforces xenophobia and militarized responses. Instead, the guide advocates for justice-based communication that centers human dignity, highlights systemic causes of displacement, and promotes solidarity. It offers practical strategies for advocates to counter fear-based narratives and build a more inclusive, intersectional climate movement.
How to Message on The Rights of People From Marginalized Groups: A Communications Guide for Organisations Promoting Human Rights
by Civil Liberties Union for Europe
2023
Available in English
This guide is a tool for organisations in the human rights sector that want to communicate more effectively with the public to build
support for human rights-related causes. This includes civil society organisations, foundations, international organisations and national bodies promoting human rights.
The advice in the present guide relates primarily to how to speak to a moveable middle audience among the majority population. That is, an audience who does not, at first glance, consider themselves to be directly affected by the harms inflicted on the marginalised group in question. Put otherwise, the guide is more about how communicators can persuade the ‘majority’ population to support equality for marginalised groups than about mobilising people from the marginalised group.
No Unga Tax – Connecting taxes for the rich and poor
by The Rules
2019
Available in English
One way wealth is extracted from the global south is through the network of tax havens, which, by allowing the rich to hide their wealth, pushes the tax burden onto those with the least ability to pay. The case study documents how The Rules intervened to draw attention to how the City of London was extending its influence in East Africa by trying to make Kenya a tax haven for the region, and the Kenyan government’s supporting role in taxing basic goods, like maize (or Unga, in Swahili) instead of the hoarded wealth of the elite.
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