Explore selected resources covering diverse aspects of narrative work and find practical tools speaking to your specific narrative interests and needs.
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20 results
Shifting Narratives to Value Unpaid and Informal Work in Kenya
by Oxfam
2024
Available in English
Unpaid Care and Domestic Work (UCDW) and Paid Domestic Work (PDW) are essential to societal wellbeing. However, these activities often carry negative perceptions, attitudes and beliefs when performed by men and boys. As a result, women and girls typically shoulder the primary responsibility for performing UCDW. Similarly, society often undervalues PDW by perceiving it as low-skilled work, as demonstrated through low remuneration and unfair employment practices. The narratives many cultures embrace concerning UCDW and PDW partly explain why these essential activities frequently fall on women and girls, and why society often undervalues PDW. This report documents a collaborative research project between Busara Center for Behavioral Economics and Oxfam to investigate existing narratives on UCDW and PDW in Kenya, and test potentially transformative narratives that could shift societal attitudes.
Telling the story of civil society – A toolkit
by Telling the story of civil society.
2025
Available in English, Spanish
This resource provides a structured, three-step approach – Message, Audience, Story – to develop strategic and values-driven communication. It includes practical worksheets, case studies, and guidance on reaching key audiences while fostering positive narratives. By implementing these techniques, civil society organisations can enhance their public image, mobilise support, and safeguard civic space.
The toolkit also offers insights on collaboration, allowing organisations to amplify their impact collectively. Ultimately, it empowers civic actors to take control of their stories and shape public discourse in a way that strengthens civil society.
The Non Stories
by Javo Martinez
2026
Available in English, Spanish
The Non Stories uses storytelling as a tool to surface experiences, perspectives, and voices that often remain unheard. Through creative and participatory approaches, the platform invites reflection on whose stories are told, whose are missing, and how listening can contribute to more inclusive narratives. (Read more about the listening methodology in the Narratives in Practice.)
The stories we tell
by James Logan, Eszter Filippinyi, Darlington Marange (TAI)
2025
Available in English
This report explores how civil society actors are responding to increasingly hostile narratives and shrinking civic space by actively creating new ones. Drawing on global insights and trends analysis, it examines how narratives can build trust, legitimacy, and inclusion, while resisting authoritarian framing. The publication highlights the importance of moving beyond communications strategies towards more intentional, values‑driven and long-term engagement that resonate at local level while feeding into collective efforts. It also provides reflections for both practitioners and funders on how to develop and sustain narrative work.
Un cambio narrativo para ampliar la conversación política. Aportes desde el periodismo feminista del Sur
by LATFEM
2024
Available in Spanish
This is a digital book that begins with the question of the contribution that digital activism and political communication can make to recovering a common future. LatFem invites us to consider the context of polarization and misinformation, to delve into the concepts of framing, narratives, and narrative change, and to rewrite our own definitions from the political South. It recounts the experience of the experimental laboratory with feminist journalists; and proposes a guide to rights-based communication from the perspective of narrative change.
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