Explore selected resources covering diverse aspects of narrative work and find practical tools speaking to your specific narrative interests and needs.
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Course: Narrative Work
Sexual Orientation and Gender Identities (SOGI) Campaigns created a free online course on narrative work, with a specific focus on campaigning.
This is a 6-lesson course that will guide you to
- Understand what narratives are
- Identify the narratives that circulate in your context
- Develop communications that impact the narrative context
- Evaluate your narrative strategy
How to Measure Narrative Change
by Stanford Social Innovation Review
2025
Available in English
The article outlines a flexible four-part framework to help organisations measure the impact of narrative change on beliefs, behaviours, culture, and institutions. It acknowledges the challenges in tracing the direct effects of storytelling on social change but offers a structured method to connect storytelling efforts with measurable outcomes. The framework is adaptable, allowing organisations to tailor it to their specific goals and contexts, thereby facilitating continuous learning and improvement in narrative-driven initiatives.
Measuring Narrative Change: Understanding Progress and Navigating Complexity
by ORS Impact
2021
Available in English
Better understanding and measuring progress is an important part of strengthening narrative change strategies. This brief offers insights into some of the questions facing practitioners, funders, and others interested in measuring this kind of work: How do you lay the foundations for successful measurement? What short- and longer-term signals can you look for to indicate that things are moving in the right direction? And how can you understand the impact of narrative change efforts when they’re happening in complex, dynamic environments?
Measuring Narrative Change: Webinar
by ORS Impact
2021
Available in English
On September 15th, 2021, ORS Impact hosted a webinar to discuss some of the opportunities and challenges that animate narrative change measurement. With Neha Singh Gohil, Communications Officer at the William and Flora Hewlett Foundation, they explored different facets of narratives by identifying relevant and meaningful outcomes, responding to dynamic contexts and learning as you go, and what this might mean for funders and others engaged in this type of work
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