Explore selected resources covering diverse aspects of narrative work and find practical tools speaking to your specific narrative interests and needs.
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12 results
How to Message on The Rights of People From Marginalized Groups: A Communications Guide for Organisations Promoting Human Rights
by Civil Liberties Union for Europe
2023
Available in English
This guide is a tool for organisations in the human rights sector that want to communicate more effectively with the public to build
support for human rights-related causes. This includes civil society organisations, foundations, international organisations and national bodies promoting human rights.
The advice in the present guide relates primarily to how to speak to a moveable middle audience among the majority population. That is, an audience who does not, at first glance, consider themselves to be directly affected by the harms inflicted on the marginalised group in question. Put otherwise, the guide is more about how communicators can persuade the ‘majority’ population to support equality for marginalised groups than about mobilising people from the marginalised group.
Narrative Spices: An Invitational Guide for Flavorful Human Rights
by The Fund for Global Human Rights & Just Labs
2022
Available in English and French
The guide is an invitation to self-refection and creative practice for human rights advoca-tes who are interested in narrative change.
No Unga Tax – Connecting taxes for the rich and poor
by The Rules
2019
Available in English
One way wealth is extracted from the global south is through the network of tax havens, which, by allowing the rich to hide their wealth, pushes the tax burden onto those with the least ability to pay. The case study documents how The Rules intervened to draw attention to how the City of London was extending its influence in East Africa by trying to make Kenya a tax haven for the region, and the Kenyan government’s supporting role in taxing basic goods, like maize (or Unga, in Swahili) instead of the hoarded wealth of the elite.
Safeguarding Civic Space: Harnessing Narrative Change to Restore Public Trust in CSOs
by International Centre for Policy Advocacy
2024
Available in English
In an era of shrinking civic space, civil society organisations (CSOs) find themselves under immense pressure, contending with a barrage of legal measures and narrative attacks aimed at undermining and vilifying them. Against this backdrop of democratic backsliding, the guide serves as a proactive resource, to move past commenting on the erosion of democracy to empowering actors to defend and promote civic rights effectively.
Crafted from first-hand experience and extensive research, the guide offers 10 practical lessons for proactive narrative change. Drawing from successful campaigns around the globe, including in-depth insights from a locally-led CSO coalition in Kazakhstan and efforts to counter 'foreign agents' laws in Kenya and Kyrgyzstan, these lessons provide actionable strategies to restore trust in CSOs with sceptical middle audiences.
Telling the story of civil society – A toolkit
by Telling the story of civil society.
2025
Available in English, Spanish
This resource provides a structured, three-step approach – Message, Audience, Story – to develop strategic and values-driven communication. It includes practical worksheets, case studies, and guidance on reaching key audiences while fostering positive narratives. By implementing these techniques, civil society organisations can enhance their public image, mobilise support, and safeguard civic space.
The toolkit also offers insights on collaboration, allowing organisations to amplify their impact collectively. Ultimately, it empowers civic actors to take control of their stories and shape public discourse in a way that strengthens civil society.
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