Explore selected resources covering diverse aspects of narrative work and find practical tools speaking to your specific narrative interests and needs.
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20 results
New Tech, New Rules
by Brett Davidson with contributions from Di Luong, IRIS
2026
Available in English
This report explores how civil society organisations are adapting to the challenges and opportunities of AI and algorithm‑driven platforms. Drawing on insights from ten organisations across the Global Majority, it highlights how practitioners are navigating increasingly complex digital environments to sustain civic engagement and resist authoritarian dynamics. The findings point to three key approaches: co‑opting technology and popular culture for resistance, countering surveillance and disinformation, and innovating through new forms of storytelling and organising.
No Unga Tax – Connecting taxes for the rich and poor
by The Rules
2019
Available in English
One way wealth is extracted from the global south is through the network of tax havens, which, by allowing the rich to hide their wealth, pushes the tax burden onto those with the least ability to pay. The case study documents how The Rules intervened to draw attention to how the City of London was extending its influence in East Africa by trying to make Kenya a tax haven for the region, and the Kenyan government’s supporting role in taxing basic goods, like maize (or Unga, in Swahili) instead of the hoarded wealth of the elite.
Reframing Narratives Around Care and Informal Work in Kenya, the UK and Zimbabwe: A synthesis of national research
by Oxfam
2024
Available in English
This research study across three countries – Kenya, UK, and Zimbabwe – was carried out to identify the dominant narratives that influence public perceptions of care and informal work. It enabled the researchers to develop and test new narratives that could be used to improve public attitudes towards care and informal work. Creating new stories about care and informal work is vital to securing adequate investment and support from communities, traditional leaders and governments.
Safe and Free: A messaging guide for communicators fighting violence against women
by Civil Liberties Union for Europe e.V
2025
Available in English
Liberties has created a messaging guide to help communicators avoid the common pitfalls when talking about fighting violence against women and how they should build a persuasive narrative instead.
The guide:
- Highlights the most common messaging mistakes you might be making when talking to a public audience,
- Explains why these bad habits don't work or even backfire
- Tells you how to build a narrative that builds public support for a violence-free life for women, including how to respond to gendered disinformation and improve their understanding of target audiences
- Provides sample messaging that you can adapt to your own campaigns.
Safeguarding Civic Space: Harnessing Narrative Change to Restore Public Trust in CSOs
by International Centre for Policy Advocacy
2024
Available in English
In an era of shrinking civic space, civil society organisations (CSOs) find themselves under immense pressure, contending with a barrage of legal measures and narrative attacks aimed at undermining and vilifying them. Against this backdrop of democratic backsliding, the guide serves as a proactive resource, to move past commenting on the erosion of democracy to empowering actors to defend and promote civic rights effectively.
Crafted from first-hand experience and extensive research, the guide offers 10 practical lessons for proactive narrative change. Drawing from successful campaigns around the globe, including in-depth insights from a locally-led CSO coalition in Kazakhstan and efforts to counter 'foreign agents' laws in Kenya and Kyrgyzstan, these lessons provide actionable strategies to restore trust in CSOs with sceptical middle audiences.
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