2019
The strategic communication manual is designed to help human rights advocates shift from fear-based messaging to a more empowering, solution-oriented narrative. Developed with Thomas Coombes, the guide outlines five key shifts: focusing on solutions rather than problems, emphasizing what we stand for instead of what we oppose, creating opportunities for action, highlighting everyday heroes, and reinforcing a sense of agency with the message “we’ve got this.” By rooting communication in shared values and a vision for a better future, the guide aims to inspire hope, counter cynicism, and reframe public discourse to favor human rights progress.