2025
by Civil Liberties Union for Europe e.V
Liberties has created a messaging guide to help communicators avoid the common pitfalls when talking about fighting violence against women and how they should build a persuasive narrative instead.
The guide:
- Highlights the most common messaging mistakes you might be making when talking to a public audience,
- Explains why these bad habits don’t work or even backfire
- Tells you how to build a narrative that builds public support for a violence-free life for women, including how to respond to gendered disinformation and improve their understanding of target audiences
- Provides sample messaging that you can adapt to your own campaigns.