2025
by Stanford Social Innovation Review
The article outlines a flexible four-part framework to help organisations measure the impact of narrative change on beliefs, behaviours, culture, and institutions. It acknowledges the challenges in tracing the direct effects of storytelling on social change but offers a structured method to connect storytelling efforts with measurable outcomes. The framework is adaptable, allowing organisations to tailor it to their specific goals and contexts, thereby facilitating continuous learning and improvement in narrative-driven initiatives.