2018
by The Rules
One of the biggest challenges to unlocking post-capitalist imaginations is the pervasive idea that economic growth is an unmitigated good. This case study documents how The Rules set out to hack the logic of economic growth and the trendy notion of “green growth”, and to create a provocative meme to make it impossible to turn away from reality: that at this critical point in human existence, we must make a choice between #GrowthOrLife.