2023
by Civil Liberties Union for Europe
This guide is a tool for organisations in the human rights sector that want to communicate more effectively with the public to build
support for human rights-related causes. This includes civil society organisations, foundations, international organisations and national bodies promoting human rights.
The advice in the present guide relates primarily to how to speak to a moveable middle audience among the majority population. That is, an audience who does not, at first glance, consider themselves to be directly affected by the harms inflicted on the marginalised group in question. Put otherwise, the guide is more about how communicators can persuade the ‘majority’ population to support equality for marginalised groups than about mobilising people from the marginalised group.