2025
This resource synthesises data collected between 2022 and 2024 across 11 countries. Combining large‑scale narrative scans, in‑depth case studies, and message testing, it identifies the dominant and salient pro-democracy and pro-authoritarian narratives, as well as the core values that underpin them. The resource provides practical, evidence‑based guidance for developing effective messaging, emphasising the importance of aligning narratives with people’s tangible realities and core values.