How to talk about Democracy: What we know (and don’t know)

2026

by Ryan Gem, Rushikesh Jadhav, Maria Milosh, Aby Dwi Prasetya, Mareike Schomerus and Gideon Too Democracy Narratives Alliance (DNA)

This research brief brings together extensive evidence and practice‑based insights on the role of narratives in shaping public understanding of democracy. Drawing on a review of nearly 400 publications and over 150 studies, as well as contributions from more than 30 organisations and experts, it maps dominant narratives about democracy, explores how messaging interacts with deeper mental models, and identifies strategies to rebuild trust and participation. It makes a clear case for coordinated, strategic narrative work as a critical condition for strengthening democratic resilience and countering disengagement.